Building a Team
for Your Social Media
Business
Shouldn't feel like you're about to jump out of a plane with a DIY parachute.
Here's What's Really Happening
The fear that's keeping you stuck in the doing-everything-yourself cycle
You've spent years building your reputation, one happy client at a time. Your name is on every piece of content, every strategy, every client relationship. The thought of handing that over to someone else is terrifying.
What if they mess up a client post? What if they're rude in a DM response? What if they miss a deadline and your client thinks YOU'RE unreliable? You've worked too hard to let someone else's mistakes become your reputation problem.
So you keep doing it all yourself. You'd rather be overwhelmed than risk it.
But here's the reality: You're burning out, your quality is slipping anyway, and you're turning down good clients because you're maxed out. The very thing you're trying to protect—your reputation—is starting to suffer because you CAN'T keep this pace.
You're stuck between staying small and safe, or growing and risking everything you've built.
But what if there was a third option? What if you could scale without sacrificing the quality and reputation that got you here?
Now Imagine This Instead
What your business could look like with the right team and systems
Your Day Right Now:
- You wake up to urgent client messages that needed responses yesterday
- You spend your morning scrambling to create posts instead of focusing on strategy
- Every client request feels like another fire to put out rather than exciting growth
- You're turning down good opportunities because you're already maxed out
Your New Reality:
- You wake up to content that's already created and scheduled by your team
- Your inbox has client responses TO your team member, not urgent fires for you
- You spend mornings on strategy and business development
- When clients have feedback, your team handles revisions professionally
- Nothing falls through the cracks because everyone knows their role
You're Leading, Not Drowning
You're the strategist, the visionary, the relationship builder. Your team feels like a dream come true, not a liability that could destroy everything you've built.
What's Inside the Workshop
Three Experts, One Mission: Your Success
This isn't just me talking at you for 90 minutes. I brought in the actual experts who helped me figure this out—and rebuild my agency the right way.
Budget for Growth
Led by Frances Aronhalt, CFO
Frances is Sugarpunch Marketing's CFO and founder of Recorded Bookkeeping. She's been in your shoes and knows how to make the numbers work for growth.
- Plan financially for your first hire without stress or overspending
- Avoid the financial mistakes that kill profitability
- Set simple milestones to help you scale responsibly
- Allocate funds wisely as you expand your team
Hiring & Team Systems
Led by Gabriela Toro, Operations Strategist
Gabby specializes in contractor care and will walk you through her proven system for building teams that actually work.
- Source talent using methods that work better than job boards
- Conduct interviews that reveal cultural fit, not just skills
- Create onboarding that sets everyone up to succeed
- Build systems that support long-term team growth
Leadership & Scaling
Led by Shanté, Agency Founder
I'll share the real stories—what went wrong when I hired based on urgency, and the mindset shifts that finally set me free.
- Learn from my expensive mistakes so you don't repeat them
- Master delegation without micromanaging
- Build systems that give you your life back while keeping clients happy
- Make the mindset shift from doer to leader
This Workshop Will Help You Make That Your Reality
Stop jumping out of planes with DIY parachutes. Get the proven roadmap, expert guidance, and actionable tools you need to build a team that actually supports your vision—without sacrificing everything you've worked so hard to build.
Everything Included
What You Get
Complete training, expert guidance, and practical tools you can implement immediately.
90-Minute Workshop Replay
Three Expert Facilitators
The complete training with Frances (CFO expertise), Gabriela (contractor care systems), and me (scaling strategies)—recorded live with all the interactive Q&A moments where real social media managers got their specific questions answered.
Budget Calculator
Bonus Resource
Frances's proven spreadsheet that lets you plug in your numbers and see exactly what you can afford to pay a contractor, when you're ready to hire, and how to allocate funds as you grow.
Hiring & Onboarding Checklist
Bonus Resource
Gabby's 14-step checklist with over 50 detailed steps covering everything from role clarity guides and SOP templates to trial phase audits and contractor care guidelines. This is the exact process I used to hire my current team.
Lifetime Access
Watch Anytime
Watch as many times as you need, skip to the sections most relevant to your current situation, and come back when you're ready for the next growth phase.
Tools That Work Immediately
Everything you need to start implementing right away
Role Clarity Guides
Templates for defining exactly what you need before you start hiring
SOP Templates
Standard operating procedures that ensure consistent quality
Trial Phase Audit
Framework for evaluating new hires during their trial period
Contractor Care Guidelines
Systems for building relationships that last and teams that thrive
Ready When You Are
You don't have to be ready to hire tomorrow. This workshop gives you the roadmap and confidence to scale when the time is right—whether that's next month or next year. The systems and insights you'll learn will transform how you think about building your business.
You'll Know This Is for You If
This workshop is designed for social media managers ready to make the leap from solo work to sustainable team growth.
Ready to Stop Drowning and Start Leading
Your Investment
You'll have everything you need to hire your first contractor with confidence, build systems that actually work, and grow your business without sacrificing your reputation or your sanity.
Think of it this way: You probably spend more than this on software subscriptions in a few months. But this workshop gives you the foundation to build a team that could add thousands to your monthly revenue—and give you your life back in the process.
You'll know exactly where to find great people, how to onboard them properly, and how to budget for growth without breaking the bank.
Build Your First Team Without the DIY Parachute Approach
Complete system for hiring confidently, budgeting strategically, and scaling sustainably—transform from overwhelmed solopreneur to empowered agency leader
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90-Minute Workshop Replay with Three Expert FacilitatorsComplete training with Frances (CFO expertise), Gabriela (contractor care systems), and Shanté (scaling strategies)—recorded live with interactive Q&A moments.
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Budget Calculator (Bonus Resource)Frances's proven spreadsheet that shows exactly what you can afford to pay contractors, when you're ready to hire, and how to allocate funds as you grow.
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Contractor Hiring & Onboarding Checklist (Bonus Resource)Gabby's 14-step checklist with over 50 detailed steps covering role clarity guides, SOP templates, trial phase audits, and contractor care guidelines.
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Lifetime AccessWatch as many times as you need, skip to relevant sections, and come back when you're ready for your next growth phase.
The workshop includes Gabby's trial phase audit system specifically designed to help you evaluate new hires during a test period. You'll learn how to set clear expectations and measure success before making long-term commitments.
Frances's Budget Calculator removes all the guesswork. You'll plug in your current numbers and see exactly what you can afford, when you'll be ready to hire, and how to structure payments to maintain profitability.
Perfect! This workshop gives you the roadmap and confidence to scale when the time is right—whether that's next month or next year. The systems you'll learn will transform how you think about building your business.
Gabby shares her proven sourcing strategies that work better than traditional job boards. You'll learn specific places to find quality candidates and how to evaluate them for cultural fit, not just skills.
The frameworks work for any social media service business because they're based on fundamental business principles, not industry-specific tactics. Whether you focus on strategy, content creation, or management, these systems adapt to your model.
The workshop covers how to position your team as an enhancement to your service, not a replacement. You'll learn how to maintain client relationships while empowering your team to deliver exceptional work.
You get lifetime access, so you can revisit the workshop whenever you need it. Many people watch it multiple times—once when they're preparing to hire, and again when they're ready to scale further.
This is completely practical—you get the exact systems, templates, and processes that Shanté used to build her agency. The Budget Calculator and Hiring Checklist alone give you everything you need to start implementing immediately.