Building a team for your social media business shouldn't feel like you're about to jump out of a plane with a hope-it-works parachute.
This workshop gives you the exact tools, steps, and confidence to hire your first contractor, build a team you trust, and grow your business—without burning out, micromanaging, or making those oops mistakes that new agency owners tend to make.
Think of this as your big sister business sit-down—but with guest experts, proven strategies, and tools you can use immediately.
It’s a 90-minute workshop for social media managers ready to stop doing all the things and start scaling sustainably with the right systems, mindset, and people.
Does this sound familiar?
Right now, you’re balancing too much—client deadlines, content plans, endless DMs. You’re maxed out and can feel it, but every time you think about hiring help, your brain floods with questions:
- Where do I find the right people?
- How can I trust them to do good work?
- What if my clients don’t like this change?
- How will I pay someone without breaking the bank?
Now imagine this: You’ve hired someone amazing, and they’re nailing it. Your processes are organized, clients are raving, and you finally have the time and brain space to focus on growing your business. You’re leading, not drowning—and your team feels like a dream come true.
This workshop will help you make that your reality.
01.
Budgeting for Growth (Led by Frances Aronhalt)
Meet Frances—Sugarpunch Marketing’s own CFO and the founder of Recorded Bookkeeping. She’s been in your shoes and knows how to make the numbers work for growth. She’ll show you:
- How to plan and budget for your first hire—without stress or overspending.
- The financial mistakes to avoid so you can stay profitable.
- Simple milestones to help you scale responsibly.
- How to allocate funds wisely as you expand your team.
Bonus Resource: A Budget Calculator to plug in your numbers and see exactly what’s possible.
02.
Managing and Retaining Your Team (Led by Gabriela Toro, OBM)
Gabriela is the team care and workflow wizard who optimized Sugarpunch’s team structure, onboarding, and systems to run smoothly. She’s here to share:
- Where to find quality contractors who actually show up and deliver.
- The contractor journey: finding, interviewing, and onboarding successfully.
- How to prep tools, workflows, and SOPs so everything runs seamlessly.
- How to talk to clients about new team members (and get them excited about the change).
- How to create an environment of trust and accountability without micromanaging.
Bonus Resource: A plug-and-play Onboarding Checklist to set your contractors up for success.
03.
Scaling Without Losing Control
This part’s straight from Shanté’s playbook—the lessons, wins, and even the mistakes that shaped Sugarpunch Marketing. Here’s what you’ll learn:
- The best tools (like Slack, ClickUp, and more) to keep your business organized and efficient.
- How to safely and confidently give team members access to client accounts and projects.
- Steps to avoid burnout while scaling at a manageable pace.
- How to transition into a leadership role and stop doing it all yourself.
- Where to find good contractors who align with your vision and values.
Meet Your Experts:
Shanté Gorman
Founder of Sugarpunch Marketing. Shanté’s been where you are—and she’s here to make sure you scale smarter (and with fewer tears).
Frances Aronhalt, CFO
The numbers genius behind Sugarpunch Marketing and Recorded Bookkeeping. She keeps agencies like yours scaling sustainably and profitably.
Gabriela Toro, OBM
The systems whisperer who optimized Sugarpunch’s team structure, onboarding, and operations to run smoothly.
Here’s Why You Can’t Miss This
- You’ll finally get a plan to hire, onboard, and trust the right people.
- You’ll stop spinning your wheels and start scaling without burnout.
- You’ll learn from people who’ve been there and solved the problems you’re facing.
- You’ll avoid the trial-and-error mistakes most new agency owners make.
- You’ll get actionable strategies that simplify everything about growing a team.
You’ll Know This Is for You If
- You’re overwhelmed doing everything yourself and ready for help.
- You’ve tried hiring before and felt let down, burned out, or stuck.
- You want a clear plan to hire good people, build trust, and keep clients happy.
- You’re ready to step into leadership and scale your business—without dropping the ball.
Building an Agency: Sustainable Scaling for Social Media Managers
What’s Included in the Workshop
- 90-Minute Training with strategies and steps to grow your team and business.
- Exclusive Resources:
- Interactive Q&A: Ask the questions keeping you stuck and get answers in real time.
- Action Plan: A checklist to implement everything you’ve learned immediately.
- Community Support: Connect with other social media managers scaling their businesses.
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