Building a team for your social media business shouldn't feel like you're about to jump out of a plane with a hope-it-works parachute.
This workshop gives you the exact tools, steps, and confidence to hire your first contractor, build a team you trust, and grow your business—without burning out, micromanaging, or making those oops mistakes that new agency owners tend to make.
Think of this as your big sister business sit-down—but with guest experts, proven strategies, and tools you can use immediately.
It’s a 90-minute workshop for social media managers ready to stop doing all the things and start scaling sustainably with the right systems, mindset, and people.
Does this sound familiar?
Right now, you’re balancing too much—client deadlines, content plans, endless DMs. You’re maxed out and can feel it, but every time you think about hiring help, your brain floods with questions:
- Where do I find the right people?
- How can I trust them to do good work?
- What if my clients don’t like this change?
- How will I pay someone without breaking the bank?
Now imagine this: You’ve hired someone amazing, and they’re nailing it. Your processes are organized, clients are raving, and you finally have the time and brain space to focus on growing your business. You’re leading, not drowning—and your team feels like a dream come true.
This workshop will help you make that your reality.
01.
Budgeting for Growth (Led by Frances Aronhalt)
Meet Frances—Sugarpunch Marketing’s own CFO and the founder of Recorded Bookkeeping. She’s been in your shoes and knows how to make the numbers work for growth. She’ll show you:
- How to plan and budget for your first hire—without stress or overspending.
- The financial mistakes to avoid so you can stay profitable.
- Simple milestones to help you scale responsibly.
- How to allocate funds wisely as you expand your team.
Bonus Resource: A Budget Calculator to plug in your numbers and see exactly what’s possible.
02.
Managing and Retaining Your Team (Led by Gabriela Toro, OBM)
Gabriela is the team care and workflow wizard who optimized Sugarpunch’s team structure, onboarding, and systems to run smoothly. She’s here to share:
- Where to find quality contractors who actually show up and deliver.
- The contractor journey: finding, interviewing, and onboarding successfully.
- How to prep tools, workflows, and SOPs so everything runs seamlessly.
- How to talk to clients about new team members (and get them excited about the change).
- How to create an environment of trust and accountability without micromanaging.
Bonus Resource: A plug-and-play Onboarding Checklist to set your contractors up for success.
03.
Scaling Without Losing Control
This part’s straight from Shanté’s playbook—the lessons, wins, and even the mistakes that shaped Sugarpunch Marketing. Here’s what you’ll learn:
- The best tools (like Slack, ClickUp, and more) to keep your business organized and efficient.
- How to safely and confidently give team members access to client accounts and projects.
- Steps to avoid burnout while scaling at a manageable pace.
- How to transition into a leadership role and stop doing it all yourself.
- Where to find good contractors who align with your vision and values.
Meet Your Experts:
Shanté Gorman
Founder of Sugarpunch Marketing. Shanté’s been where you are—and she’s here to make sure you scale smarter (and with fewer tears).
Frances Aronhalt, CFO
The numbers genius behind Sugarpunch Marketing and Recorded Bookkeeping. She keeps agencies like yours scaling sustainably and profitably.
Gabriela Toro, OBM
The systems whisperer who optimized Sugarpunch’s team structure, onboarding, and operations to run smoothly.
Here’s Why You Can’t Miss This
- You’ll finally get a plan to hire, onboard, and trust the right people.
- You’ll stop spinning your wheels and start scaling without burnout.
- You’ll learn from people who’ve been there and solved the problems you’re facing.
- You’ll avoid the trial-and-error mistakes most new agency owners make.
- You’ll get actionable strategies that simplify everything about growing a team.
You’ll Know This Is for You If
- You’re overwhelmed doing everything yourself and ready for help.
- You’ve tried hiring before and felt let down, burned out, or stuck.
- You want a clear plan to hire good people, build trust, and keep clients happy.
- You’re ready to step into leadership and scale your business—without dropping the ball.
Building an Agency: Sustainable Scaling for Social Media Managers
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90-Minute Workshop Replay with Three Expert FacilitatorsComplete training with Frances (CFO expertise), Gabriela (contractor care systems), and Shanté (scaling strategies)—recorded live with interactive Q&A moments.
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Budget Calculator (Bonus Resource)Frances's proven spreadsheet that shows exactly what you can afford to pay contractors, when you're ready to hire, and how to allocate funds as you grow.
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Contractor Hiring & Onboarding Checklist (Bonus Resource)Gabby's 14-step checklist with over 50 detailed steps covering role clarity guides, SOP templates, trial phase audits, and contractor care guidelines.
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Lifetime AccessWatch as many times as you need, skip to relevant sections, and come back when you're ready for your next growth phase.
The workshop includes Gabby's trial phase audit system specifically designed to help you evaluate new hires during a test period. You'll learn how to set clear expectations and measure success before making long-term commitments.
Frances's Budget Calculator removes all the guesswork. You'll plug in your current numbers and see exactly what you can afford, when you'll be ready to hire, and how to structure payments to maintain profitability.
Perfect! This workshop gives you the roadmap and confidence to scale when the time is right—whether that's next month or next year. The systems you'll learn will transform how you think about building your business.
Gabby shares her proven sourcing strategies that work better than traditional job boards. You'll learn specific places to find quality candidates and how to evaluate them for cultural fit, not just skills.
The frameworks work for any social media service business because they're based on fundamental business principles, not industry-specific tactics. Whether you focus on strategy, content creation, or management, these systems adapt to your model.
The workshop covers how to position your team as an enhancement to your service, not a replacement. You'll learn how to maintain client relationships while empowering your team to deliver exceptional work.
You get lifetime access, so you can revisit the workshop whenever you need it. Many people watch it multiple times—once when they're preparing to hire, and again when they're ready to scale further.
This is completely practical—you get the exact systems, templates, and processes that Shanté used to build her agency. The Budget Calculator and Hiring Checklist alone give you everything you need to start implementing immediately.