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Masterclasses for social media managers

Get paid what you're worth.

These classes cover the full range of what it takes to run a social media management business.

There are plenty of solid courses out there. These are built from the agency I still run and the frameworks I use with clients right now.

Browse the masterclasses ↓
Ready-to-use templates
Most under an hour
My answers inside every class
I still run my agency Female SMM of the Year 2024 750+ social media managers have taken these
I love how clear, concise and detailed you are… very organized and to the point. Very easy to comprehend with great examples. Better than all the other courses I took! Verified buyer
Start with a single class

Individual Masterclasses

Each class also pairs with others in the bundles below — see the comparison table to find the right combination.

Every masterclass includes my office-hours replays — me answering real questions, reviewing real content, and talking through business decisions with social media managers.

Most Popular
Metrics Reporting Masterclass
★★★★★
For when you can do the work but can't prove it.

Metrics & Reporting Masterclass

Track the metrics that matter, build reports clients actually read, and walk into rate and renewal conversations with proof of what your work did.

  • 32 minutes, 7 comprehensive lessons
  • Social Media Manager's KPI Cheatsheet
  • Results Report Template - INCLUDED
  • 30, 60, and 90 Day Objective Calculator
Also in: Content Success, Advanced Skills, Ultimate
Advanced Approach
Marketing Strategy Masterclass
★★★★★
For when what you have is a content calendar and what they're paying for is strategy.

Marketing Strategy Masterclass

Build strategies on sales psychology and real data. Walk into any client meeting with a presentation that shows why each post exists.

  • 53 minutes, 10 comprehensive lessons
  • Strategy Roadmap & Content Calendar Template
  • Content Strategy Presentation - INCLUDED
  • Social Media Audit Template - INCLUDED
Also in: Business Growth, Advanced Skills, Ultimate
Professional-Level Content
Content Design Masterclass
★★★★★
For when clients expect professional-level design, copy, and video — and you're self-taught.

Content Design Masterclass

Graphic design, copywriting, and video editing with algorithm strategy built in, so the content performs as well as it looks.

  • 1 hour 50 minutes, 13 comprehensive lessons
  • Practice Exercises for Design, Copy, & Video - INCLUDED
  • 30 Hook Ideas and 30 Call to Actions - INCLUDED
  • Algorithm optimization strategies
Also in: Content Success, Advanced Skills, Ultimate
Includes Scripts
Portfolio Builder Masterclass
★★★★★
For when you're better than your portfolio shows.

Portfolio Builder Masterclass

Turn your work into a portfolio that converts leads into clients — including a 30-day plan for building portfolio-worthy samples if you're starting without big results.

  • 17 minutes, 7 comprehensive lessons
  • Portfolio Checklist & 3 Pitch Scripts
  • Portfolio About Page Script
  • Social Media Case Study Template - INCLUDED
Also in: Portfolio & Profit, Ultimate
Exclusive Templates
Pricing & Packages Masterclass
★★★★★
For when you know the rate is too low and quote it anyway.

Pricing & Packages Masterclass

Know exactly what to charge and how to present it. The pricing calculator does the math; the package frameworks make clients say yes without you having to negotiate.

  • 33 minutes, 8 strategic lessons
  • Profitable Pricing Calculator - INCLUDED
  • Common SMM Expenses List
  • Pricing & Package Menu Templates and Copy Scripts
Also in: Portfolio & Profit, Business Growth, Ultimate
Sales Confidence
Booking Clients Masterclass
★★★★★
For when you want to sell without feeling salesy.

Booking Clients Masterclass

Find, pitch, and close clients — from the first DM to the signed proposal, with scripts for every conversation in between.

  • 1 hour 22 minutes, 14 lessons
  • Perfect Pitch DM & Discovery Call Scripts
  • Proposal Canva Template - INCLUDED
  • Client Tracker & Objections Handling Frameworks
Also in: Client Attraction & Workflow, Business Growth, Ultimate
Organization
Setup & Workflow Management Masterclass
★★★★★
For when every client runs on a different system and all of them live in your head.

Setup & Workflow Management Masterclass

Client onboarding, content approval, payment workflows, and the policies that protect your time — the backend that makes multiple clients feel organized.

  • 52 minutes, 10 comprehensive lessons
  • Brand Ideabook & Client Onboarding Packet
  • Management Workflow & Content Review Calendar
  • Policies Guide (30+ scripts) & Instagram Kit
Also in: Client Attraction & Workflow, Ultimate
Bundle and save

Build Your Complete Social Media Management Business System

Many social media managers combine multiple masterclasses to create a complete system. Here's how to choose the right combination for your business.

Need to present your work and price it right?
Build a portfolio that wins clients and pair it with pricing frameworks that reflect what your work is actually worth.
Includes Portfolio Builder + Pricing & Packages
Your portfolio shows your work. Your pricing shows your value.
Portfolio & Profit Bundle
$177 $194
See What's Inside
Want better content with proof it's working?
Create professional content and build reports that show clients exactly what it's doing for them.
Includes Content Design + Metrics Reporting
Great content means nothing if you can't prove it's working.
Content Success Bundle
$227 $264
See What's Inside
Need clients and systems to manage them?
Find the right clients, close them with confidence, and run your backend like a professional from day one.
Includes Booking Clients + Setup & Workflow Management
Landing clients is one thing. Managing them professionally is another.
Client Attraction & Workflow Bundle
$297 $344
See What's Inside
Want to book clients, build strategy, and charge with confidence?
The three skills that turn good social media managers into booked-out ones — client acquisition, strategic marketing, and profitable pricing.
Includes Booking Clients + Marketing Strategy + Pricing & Packages
Strategy tells you what to create, pricing makes sure you're paid for it, and the booking system fills your calendar.
Business Growth Bundle
$317 $391
See What's Inside
Ready to earn those premium rates?
The strategy, content, and data skills that make clients see you as a strategic partner worth investing in, not just someone who posts.
Includes Marketing Strategy + Content Design + Metrics Reporting
Strategy, execution, and measurement: the combination that justifies premium rates.
Advanced Skills Bundle
$397 $461
See What's Inside
Best Value
Want the complete system?
Every masterclass, every template, every script. The full roadmap for building a social media management business that actually runs well.
Includes all 8 masterclasses + 30+ templates
Ultimate Program Bundle
$897 $999
Explore the Full Program
for the price point the value is super high… I can tell you've really thought about your mentees in every step of building this out. Verified buyer
Compare All Bundles
Bundle Best For Includes Price
Portfolio & Profit Present your work + price it profitably Portfolio Builder + Pricing & Packages $177 $194
Content Success Content creation + KPIs & data Content Design + Metrics Reporting $227 $264
Client Attraction & Workflow Client acquisition + backend systems Booking Clients + Setup & Workflow $297 $344
Business Growth Book clients, build strategy, charge with confidence Booking Clients + Marketing Strategy + Pricing & Packages $317 $391
Advanced Skills The skills that justify premium rates Marketing Strategy + Content Design + Metrics Reporting $397 $461
Ultimate Program The complete system All 8 masterclasses + 30+ templates $897 $999
Don't take my word for it

What Social Media Managers Are Saying

Real reviews from real buyers

★★★★★

"The reason I really wanted to take this program was to establish pricing for my business, learn an effective way to close clients, and have an organizational system that made sense. Now that I've completed the program, I feel like I really have all my systems in place to run my business more efficiently and effectively."

Ultimate Program Bundle
M
Michelle Social Media Manager
★★★★★

"I did the benchmark analysis and sent it to my new client and her response was 'Wow! No one has ever done anything like this for me.' And she has hired social media managers before. This course seriously was fire."

Metrics Reporting Masterclass
C
C.C. Social Media Manager
★★★★★

"It has been the best purchase I've made for my business because it gave great information with the buyer personalities and the 'know, like, trust, sell' approach. It shows you strategy and gives you the understanding behind it. As a structure girl, this one spoke my language!"

Marketing Strategy Masterclass
H
Hope West Social Media Manager
Shanté is always eager and quick to help! Not many courses have this level of personal touch and one-on-one support. F.Z. · Marketing Strategy Masterclass
Your roadmap

How These Masterclasses Work Together

Two tracks, one complete business. Each class builds toward the next.

Track 1
Build Your Business
1
Becoming
Understand the role and build your confidence
2
Portfolio Builder
Show your work in a way that wins clients
3
Pricing & Packages
Know what to charge and how to present it
4
Booking Clients
Find, pitch, and close with confidence
5
Setup & Workflow Management
Run your backend like a professional
Track 2
Master the Craft
1
Marketing Strategy
Build strategy based on psychology and real data
2
Content Design
Create professional content that actually performs
3
Metrics Reporting
Prove your results with data clients trust

The Ultimate Program Bundle includes every class in both tracks, plus 30+ templates and every script and resource. One purchase, the full system.

Explore the Full Program