Mastering Design, Copy, & Video for Social Media Managers
Create Bingeworthy Content For Your Social Media Management Clients
If You're Here, It Means...
It's Time To Master Your Creativity So That You Can Get Your Clients Better Results
Transform from content creator to strategic content designer
You need a hands on learning experience:
Content Design Masterclass
Create Bingeworthy Content For Your Social Media Management Clients
Inside This Course:
Creating Content That the Algorithms Love
No matter which social media platform you're on, they all have one thing in common: the algorithms. It decides who's in, who's out, and which accounts deserve the most visibility and growth. We're getting detailed in how the algorithms work and each element you need to maximize as a social media manager.
Mastering Graphic Design for Social Media
Shanté walks you through necessary design principles and rules that many self-taught designers miss. From balance to positioning to colors to typography, you'll learn how to create a stunning, on-brand social media graphic (whether it's an image or carousel) and avoid common beginner mistakes. For each principle you'll learn, you'll have a practice exercise to submit for feedback so that you can ensure that you're truly mastering these graphic design skills.
Using Canva As A Social Media Manager
Content creation can suck up a LOT of time and energy, which is why Shanté has included her favorite Canva shortcuts, tools, and features that every social media manager should use to create high-quality content quickly. (And provided practice exercises for each!)
Planning A Social Media Feed Like a Pro
Brainstorm aesthetics for your client no matter which industry they're in, generate a cohesive color palette (if needed), and create a sustainable grid-plan so that you know what each post should look like without having to spend hours re-arranging everything until it looks just right. (Practice exercise included!)
Mastering Copywriting for Social Media
Arguably the MOST important skill a social media manager can have - being able to write compelling copy. Whether you're using it in your social media images, video, or captions, it needs to make a big impact! Utilize the ice-cream sandwich method, hooks, power words, and formatting methods to write words that your client and their audience will find on-brand AND worth reading. (Practice exercise included!)
Mastering Short-Form Video Editing for Social Media
Your crash course into filmography! Know exactly which video format you should be using for your clients, avoid the biggest video editing mistakes social media managers make, and learn how to create short-form content that keeps your client's audience engaged throughout the ENTIRE video with pacing and pattern-breaking principles. (Practice exercise included!)
Sounds Like Everything You Need, Right?
When you join, you get immediate access to all of the above AND:
30 Hook Ideas and 30 Call to Actions
Easily plug-n-play these hook and call to action ideas into your content so that you can create scroll-stopping content for clients in record time.
This comprehensive collection eliminates creative blocks and provides proven formulas for capturing attention and driving action across all content types.
Includes hooks for different industries and CTAs for various campaign objectives.
Practice Exercises for Graphic Design, Copywriting, & Video Editing
After each lesson, you'll utilize what you've just learned and submit your practice exercise to demonstrate your new skills. Get peer reviewed so that you can further hone your skillset before you use it for clients!
These hands-on exercises ensure you master each skill through practical application rather than just theoretical learning.
Includes step-by-step guidance and feedback frameworks for continuous improvement.
If You Want To Create Content That Performs, I Have Good News For You:
It's easier than you think! I know that you can:
Feel proud of the content that you submit to your clients.
Get your content approved by clients without needing any creative revisions.
Create professional looking content without needing a degree.
Mastering Design, Copy, & Video for Social Media Managers
Comprehensive training in graphic design, copywriting, video editing, and efficient workflow systems
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Creating Content That the Algorithms LoveDetailed training on how algorithms work and each element you need to maximize as a social media manager across all platforms
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Mastering Graphic Design for Social MediaEssential design principles including balance, positioning, colors, and typography with practice exercises for each concept
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Using Canva As A Social Media ManagerShanté's favorite Canva shortcuts, tools, and features for creating high-quality content quickly with practice exercises
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Planning A Social Media Feed Like a ProAesthetic brainstorming, color palette creation, and sustainable grid planning for any industry with practice exercise
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Mastering Copywriting for Social MediaIce-cream sandwich method, hooks, power words, and formatting for compelling copy with practice exercise
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Mastering Short-Form Video Editing for Social MediaVideo formats, editing best practices, and pacing principles for maximum engagement with practice exercise
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30 Hook Ideas and 30 Call to ActionsPlug-and-play content ideas for creating scroll-stopping content across different industries and campaign objectives
Comprehensive Creative Training
Master all four essential content creation skills: graphic design principles, copywriting techniques, video editing workflows, and efficient Canva systems in one complete masterclass.
Hands-On Practice Exercises
Apply what you learn immediately with practice exercises for each module, ensuring you master skills through practical application rather than just theoretical learning.
Algorithm-Optimized Content Strategy
Learn platform-specific strategies that work with algorithms across all social media platforms, creating content that performs well and gets maximum visibility.
Professional Design Principles
Master formal design principles typically taught in graphic design school, elevating your work beyond self-taught basics with professional composition and visual hierarchy techniques.
This is a self-paced masterclass that is always enrolling. You'll get immediate access to all training modules, practice exercises, and resources as soon as you join.
No! While graphic design is one component, the Content Design Masterclass is a comprehensive program covering four essential skill areas: graphic design principles, copywriting for social media, short-form video editing, and efficient content creation workflows. You'll master the complete content creation process from concept to final delivery.
Absolutely! Even if you have design experience, this masterclass teaches formal design principles and methods typically learned in graphic design school that aren't commonly found elsewhere. You'll learn professional techniques for balance, positioning, typography, and composition that will elevate your work beyond self-taught basics.
You'll be able to access the full masterclass immediately with lifetime access to all training modules, practice exercises, and resources. You'll also receive the 30 Hook Ideas and 30 Call to Actions resource to start creating scroll-stopping content right away.
The Content Design Masterclass is part of the Social Media Manager Incubator Program Suite. This particular masterclass will help you learn the creative skills needed to create better performing content for clients including: graphic design principles, using Canva efficiently, writing compelling copy/captions, and editing short-form video for optimal engagement. So yes! This masterclass will teach you how to create content. There are other masterclasses within the SMMI Program Suite that also teach marketing strategy and how to analyze client insights!
The Social Media Manager Incubator Program Suite consists of a full suite of masterclasses that has a unique focus based on what you want to accomplish as a social media manager. Current masterclasses include: Becoming a Successful Freelance Social Media Manager, Launch Your Social Media Management Business, The Who, Where, & How To Finding High-Paying Social Media Management Clients, Insider's Guide to Creating a Punchy Social Media Portfolio, Creating Social Media Management Packages that Sell, Marketing Quickstarter, Content Design Masterclass, and The Metrics Masterclass.
Ready to Level Up?
Think of these bundles like curating the perfect content retreat—strategic combinations that give you everything you need to create standout content and track what actually works, all while saving you money in the process.
Content & Metrics Mastery
Master the complete content cycle—from creation to performance tracking
Content Success Bundle
Create content that shines and measure results that matter. Perfect for social media managers who want to master both the creative process and the analytical insights that prove your content actually works—no more wondering if your gorgeous graphics are driving results.
What's Included:
- Content Design Masterclass ($197 value)
- Metrics Reporting Masterclass ($67 value)
- 30 Hook Ideas & Call to Actions
- Design, copywriting & video editing practice exercises
- KPI Cheatsheet & Results Report Template
- 30, 60, 90 Day Objective Calculator
Strategic Content Powerhouse
Content creation, metrics tracking, and marketing strategy—the complete toolkit
Advanced Skills Bundle
Your complete strategic content system—create standout visuals, track meaningful metrics, and build marketing plans that guide audiences through every stage of the buyer journey. Everything you need to deliver exceptional results that clients can actually see and understand.
What's Included:
- Content Design Masterclass ($197 value)
- Marketing Strategy Masterclass ($197 value)
- Metrics Reporting Masterclass ($67 value)
- Complete template library for all three areas
- Strategy roadmap & content calendar creation
- Social media audit template & presentation frameworks
Want The Complete System?
Get every skill, template, and framework to build a complete SMM business
Ultimate Program Bundle
Your complete roadmap for building a successful social media management business from the ground up. Master every essential skill—from getting started as a beginner to advanced portfolio creation, client attraction, content strategy, and metrics reporting—with this comprehensive collection of all 8 masterclasses.
What's Included:
- Becoming Class (FREE - included as bonus)
- Launch (Setup & Management) - $247 value
- Clients Class - $97 value
- Portfolio Class - $97 value
- Packages Class - $97 value
- Marketing Quickstarter - $197 value
- Content Creation Bootcamp - $197 value
- Metrics Masterclass - $67 value
- All templates, calculators, and frameworks