using buyer psychology to create Strategies that Sell On Social Media
With everyone flocking to offer social media management services, you'd love to set yourself apart by creating client strategies that actually get results.
Marketing & Content Strategies That Every Social Media Manager Needs To Know
You don't have to keep googling how to create better social media strategies.
You should be able to create a sustainable strategy that works for any client in any industry without relying on trends, fads, or guru hacks. And you deserve high-quality clients — the kind who value strategy and pay for it.
Plus, having clients gush about how impressed they are with the work you've been doing and how well your data-driven, market-researched strategies have been performing would be a huge confidence boost.
When your client strategies are backed by psychology and marketing principles that every brand from Target to Netflix to Rihanna use, you can be confident you're getting your clients real results.
If You're Here, It Means...
- You're a social media manager that wants to go that extra mile for your clients beyond posting, engaging, and scheduling (hello, strategist rates).
- You're tired of trying different hacks and trends the social media gurus are telling you to try, and just want to find a reliable system that digs deep into the "why" and "how-to's."
- Your current strategies are falling flat, and you have no idea why.
You're ready to stop guessing and start implementing strategies that actually work.
You want to feel confident presenting to clients, knowing your recommendations are backed by proven marketing psychology—not just the latest Instagram trend.
create a social media marketing strategy
that actually gets results for your clients, no matter what industry they're in or their account size.
Select goals and KPIs...
AND how to use them for each of your clients.
Get inside the thought process
of your client's target audience so that you can create more powerful strategies that speak directly to them.
Do competitive research and analysis
so that you can help your client stand out in their industry.
Audit a social media account
(whether it's your client's or a competitor's) so that you can see what your strengths, weaknesses, opportunities and threats are.
Create a content strategy that actually sells
using buyer psychology and social media audience behaviors.
Build a strategic content calendar
that makes sense to both you and your clients.
Keep up with best practices
for the biggest social media platforms without having to spend hours and hours learning every week.
So here's what actually works:
A repeatable approach to marketing strategy, grounded in psychology. When you understand the fundamentals that drive human behavior on social media, you can create strategies that work for any client, in any industry, at any size.
High-quality social media marketing strategies for high-quality client results
Setting Goals and Selecting KPIs For Each Client
Every successful marketing strategy starts by answering this question, "What, specifically, are we trying to accomplish?" Discover which goals to realistically set for your clients, and how to select which metrics to serve as KPIs that are uniquely dependent on your client's industry and needs.
Gather Audience Data & Competitor Research For High-Quality Messaging
Get inside the thought process of your client's target audience so that you can discover exactly what your messaging should be in a way that sets your client apart from their competition by diving deep into psychology, the hero's journey, storytelling, creating customer personas, and seeing real life examples of each.
Applying Advanced Content Strategies To Your Content Calendar
Audit your client's account to determine what is and isn't working, and then use this to make data-driven decisions that will improve your content strategies. Discover what type of content is proven to get the most engagement (and see examples of each), learn how to apply a traditional marketing funnel into your content pillars/buckets/themes, utilize the 4 buyer personalities, and create a content calendar that speaks directly to your client's target audience, every time.
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the best purchase i've made for my business
"It has been the best purchase I've made for my business because it gave great information with the buyer personalities and the 'know, like, trust, sell' approach. It shows you strategy and gives you the understanding behind it. As a structure girl, this one spoke my language!"
– HOPE WEST
Sounds Like Everything You Need, Right?
When you join, you get immediate access to:
Marketing Strategy Roadmap for Social Media Managers
A quick reference sheet so that you know the exact roadmap to follow when creating a new marketing strategy for your clients including goals, KPIs, audience, competitors, audits, and more.
Step-by-Step Content Calendar Creation for the Organized Social Media Manager
Use this 10 step checklist during your content creation phase to keep yourself organized and speed up your creative process.
Bonus: includes templates
save $54
But get this —
You're getting the templates and frameworks — and the thinking behind them, so you know how to approach any client's strategy. So goodbye to guessing or feeling unprepared in client meetings, because you'll have confident, strategic recommendations that get results.
If You Want To Create Better Content Strategies, I Have Good News For You:
It's easier than you think! I know that you can:
- Feel confident that your content strategies for your clients will actually work because they're based on data and psychology.
- Create strategies that don't rely on trends or hacks so that your client results are impactful AND sustainable.
- Have clients that trust you as the social media expert because they'll see just how deeply researched your strategies are.
Everything you need to go from a social media manager who posts content to a strategic advisor whose advice is backed by real research and actually gets results.
Strategy is my favorite thing to speak on. My Marketing Strategy Masterclass walks through the exact roadmap I use with my own clients: goals and KPIs, audience research, competitor analysis, the audit, and a content strategy that actually sells, all based on buyer psychology instead of trends. It also includes my strategy presentation template, audit template, and content calendar checklist, so you're never starting a new client's strategy from scratch.
Frequently asked questions
When does the program start?
This is a self-paced course that is always enrolling. You'll get immediate access to all training modules, templates, and resources as soon as you join.
How is this different than any of the other strategy classes out there
Many marketing courses focus on tactics or the latest platform features. This masterclass teaches you the psychological principles and strategic frameworks that major brands use—the foundational approaches that work regardless of algorithm changes or new platforms. You'll learn to create strategies based on human behavior and proven marketing psychology, not just trends.
How long does it take to see results from these strategies?
You'll immediately have professional templates and frameworks to use with clients, which can elevate your service quality from day one. The strategic approaches you'll learn are designed for sustainable, long-term results rather than quick wins. Many social media managers report feeling more confident in client presentations and strategy sessions within the first week of implementation.
✨ Bundle and save $$$ ✨
Included in these bundles:
Bundle
Save $64
Advanced Skills Bundle (3 Masterclasses: Metrics Reporting, Content Design, Marketing Strategy)
The Advanced Skills Bundle puts three of my classes together: metrics and reporting, content design, and full marketing strategy. That's how to build a client's strategy, how to create the content for it, and how to report on what it did...
Bundle
Save $74
Business Growth Bundle (3 Masterclasses: Marketing Strategy, Pricing & Packages, Booking Clients)
The Business Growth Bundle puts together the three classes that decide what you earn. You get the Marketing Strategy Masterclass for building a client's strategy, the Pricing & Packages Masterclass for what you charge to do it, and t...
Bundle
Save $102
Ultimate Program Bundle (All Masterclasses)
The Ultimate Program Bundle is all eight of my masterclasses in one place: Becoming, Booking Clients, Pricing & Packages, Portfolio Builder, Marketing Strategy, Content Design, Metrics & Reporting, and Setup & Workflow Manage...