If You're Here, It Means...
- You want to create high-performing social media content for your clients.
- You want to use keywords, SEO, and hashtags to improve your results.
- You're ready to be that creative unicorn that can write punchy captions, edit short-form videos for maximum views, and design graphics that will have your clients saying "Omgggg this looks amazing!!!"
Go from posting content to strategic content design
You need a hands on learning experience:
here's what you can expect:
Creating Content That the Algorithms Love
No matter which social media platform you're on, they all have one thing in common: the algorithms. It decides who's in, who's out, and which accounts deserve the most visibility and growth. We're getting detailed in how the algorithms work and each element you need to maximize as a social media manager.
Mastering Graphic Design for Social Media
Shanté walks you through necessary design principles and rules that many self-taught designers miss. From balance to positioning to colors to typography, you'll learn how to create a stunning, on-brand social media graphic (whether it's an image or carousel) and avoid common beginner mistakes. For each principle you'll learn, you'll have a practice exercise to submit for feedback so that you can ensure that you're truly mastering these graphic design skills.
Using Canva As A Social Media Manager
Content creation can suck up a LOT of time and energy, which is why Shanté has included her favorite Canva shortcuts, tools, and features that every social media manager should use to create high-quality content quickly. (And provided practice exercises for each!)
Planning A Social Media Feed Like a Pro
Brainstorm aesthetics for your client no matter which industry they're in, generate a cohesive color palette (if needed), and create a sustainable grid-plan so that you know what each post should look like without having to spend hours re-arranging everything until it looks just right. (Practice exercise included!)
Copywriting for Social Media
Arguably the MOST important skill a social media manager can have - being able to write compelling copy. Whether you're using it in your social media images, video, or captions, it needs to make a big impact! Use the ice-cream sandwich method, hooks, power words, and formatting methods to write words that your client and their audience will find on-brand AND worth reading. (Practice exercise included!)
Short-Form Video Editing for Social Media
Your crash course into filmography! Know exactly which video format you should be using for your clients, avoid the biggest video editing mistakes social media managers make, and learn how to create short-form content that keeps your client's audience engaged throughout the ENTIRE video with pacing and pattern-breaking principles. (Practice exercise included!)
When you join, you get immediate access to
30 Hook Ideas and 30 Call to Actions
Easily plug-n-play these hook and call to action ideas into your content so that you can create scroll-stopping content for clients in record time.
This comprehensive collection eliminates creative blocks and provides proven formulas for capturing attention and driving action across all content types.
Includes hooks for different industries and CTAs for various campaign objectives.
Practice Exercises for Graphic Design, Copywriting, & Video Editing
After each lesson, you'll utilize what you've just learned and submit your practice exercise to demonstrate your new skills. Get peer reviewed so that you can further hone your skillset before you use it for clients!
These hands-on exercises ensure you master each skill through practical application rather than just theoretical learning.
Includes step-by-step guidance and feedback frameworks for continuous improvement.
you can:
- Feel proud of the content that you submit to your clients.
- Get your content approved by clients without needing any creative revisions.
- Create professional looking content without needing a degree.
✨ Bundle and save $$$ ✨
Included in these bundles:
Bundle
Save $64
Advanced Skills Bundle (3 Masterclasses: Metrics Reporting, Content Design, Marketing Strategy)
The Advanced Skills Bundle puts three of my classes together: metrics and reporting, content design, and full marketing strategy. That's how to build a client's strategy, how to create the content for it, and how to report on what it did...
Bundle
Save $37
Content Success Bundle (2 Classes: Metrics Reporting, Content Design)
Making the content good and proving that it worked are two different skills, and this bundle covers both. You get the Content Design Masterclass for design, copywriting, and short-form video, plus the Metrics & Reporting Masterclass ...
Bundle
Save $102
Ultimate Program Bundle (All Masterclasses)
The Ultimate Program Bundle is all eight of my masterclasses in one place: Becoming, Booking Clients, Pricing & Packages, Portfolio Builder, Marketing Strategy, Content Design, Metrics & Reporting, and Setup & Workflow Manage...